You don’t pick your niche, the niche picks you.

When I started writing online 7 months ago, I wasted countless hours stressing over which niche to choose.

I thought I was doomed if I didn’t pick the perfect one.

After months I realized:

You don’t pick your niche, the niche picks you.

You end up shaping it as you go along.

The good news is picking a niche is not a one-time decision.

It evolves.

The more you write, the more your niche develops.

The overused advice: “Choose something you already know and have an interest in” it’s crucial.

You want to be useful and interesting

But you can’t achieve that if you choose a boring topic you’re not curious about.

There are 3 approaches to writing online:

• Explorer: shares what they learn
• Expert: shares what they know
• Experimenter: shares what they do

You can focus on one, like being an expert, which works great for building a business.

Or, you can wear different hats and dabble in a bit of everything (as long as you stick to 1 topic).

My mistake: Chasing engagement and virality

After 2 months of writing, I got a taste of digital dopamine.

I figured out how to say things just right and boom! Suddenly, my engagement was off the charts. It’s like I found the secret sauce for virality.

Just to realize I was damaging my reputation.

I was writing about broad topics, only to find myself attracting the wrong audience.

If you write for everyone, you write for no one.

These 3 elements quickly define anyone’s niche

1. Primary topic

Pick a topic based on something you know better than most.

Something that excites you and can be used in the service of other people.

Answer these 3 questions to help you pick a topic:

• What do you know better than 95% of people?
• What topics can you talk about for hours on end?
• What’s the big problem that you solve for other people?

2. Ideal reader

This is the one person you want to attract most.

The key is to pick a target so you have something to aim for.

Write for those whom you want to attract.

Simple.

3. End goal

People follow others for a reason — they seek a desired outcome. You must express, “Here’s where you are (point A), and I can guide you to where you want to be (point B).”

You must work on your why.

Why should people follow or listen to you?

Answering this simple question is important because it’s the deeper meaning that motivates your audience.

Here’s a recap:

You have your primary topic — the reason people follow you.
You have your ideal reader — the person you want to attract.
And you have the end goal — where you are taking them.

Additional Tip:

The goal is to make it super specific. Generic content will get you generic results, even if the likes are great.

I help creators build their business through writing.

✗ It sounds like everyone else.

✗ It lacks specificity.

I help creative entrepreneurs grow their online business through irresistible writing.

✓ It’s detailed.

✓ It’s specific.

You don’t want to be the writer for everyone.

You want to be the writer for someone.