7 Best AI Social Media Tools of 2024 (Ranked)

Imagine a social media manager managing five distinct accounts at once.

They consistently produce stuff and share it at arbitrary names of the day.

Their phone is constantly beeping with notifications—all day, all day, without fail.

Burnout seems to be a never-ending loop.

But what if all of that was managed by an AI tool?

Greetings from the social media management of the future!

AI is becoming a need rather than a luxury on social media.

To help you save time and improve your social media game, I will present the top AI social media tools in this post.

The top AI social media tools are listed below.

1. SocialBu

SocialBu isn’t just another social media scheduling tool.

This AI-powered software makes managing social media accounts on all platforms easier.

This program can write posts, provide captions, and even create posts that are comparable to your best-performing ones.

SocialBu helps you produce visually appealing promotional content once you have created your social media content.

Then, you may leverage its intelligent scheduling tools and AI-powered content production to promote your brand.

Bid farewell to utilizing numerous social networking platforms and worrying over what to share next.

Features:

• Collaborative Workspace: Work seamlessly with your team to create, edit, and finalize content.
• Automated Social Media Scheduling: Schedule and automate your posts across multiple platforms to keep your brand’s buzz alive without lifting a finger.
• Advanced Analytics: Get deep insights into how your posts are performing, engagement levels, reach, and which hashtags are hitting the mark.
• Social Media Monitoring: Monitor conversations, track keywords, and see how your brand is doing online in real time.

Pros:

• AI-Assisted Content Creation: Save loads of time and boost content quality with AI-generated captions and post suggestions that fit your brand’s vibe.
• Cross-Platform Management: Manage all your social media accounts from one sleek dashboard, making your promotional efforts effortless.
• Flexible Automation: Customize your workflow with RSS management and webhook integrations tailored to your social media needs.

Cons:

• Learning Curve: New users will need time to explore and master all the AI-powered features.

2. Sprout Social

Sprout Social can revolutionize your social media strategy.

It was named the #1 Best Overall Software Product for 2024 by G2 Reviews.

Additionally, more than 30,000 top brands and companies rely on it.

Sprout Social is a tool that social media managers may use to better promote their content and interact with followers on many networks.

You may make judgments with the aid of precise data by utilizing the platform’s sophisticated AI and machine learning capabilities.

The proper audience will see your material at the right time thanks to this data.

To learn more about Sprout Social’s capabilities, you can also begin with a free trial.

Features:

• Unified Platform: Handle all your social media accounts from one dashboard. Platforms include Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.
• AI-Powered Insights: Use cutting-edge AI and ML technology to stay ahead of your competitors.
• Advanced Analytics: Receive detailed, customizable insights tailored to your social media performance.
• Custom Reports: Generate and share reports that align with your brand’s goals and keep stakeholders informed.

Pros:

• AI-Driven Strategy: Make data-driven decisions that enhance your social media performance.
• Scalability: Perfect for all sizes, from small businesses to large corporations.
• Continuous Innovation: You get regular updates and new features that are frequently released.

Cons:

• Pricing: While offering great value on its free trial, the advanced features come with higher-tier plans, which might concern smaller businesses or individual creators.

3. VistaSocial

You’ve poured your heart into creating great social media content, you want the right people to see it.

VistaSocial can take over to ensure your creation reaches the masses.

The platform’s features for content creation and scheduling with AI assistance are excellent.

This implies that it gets simple to market your brand on many channels.

Even better, VistaSocial’s AI gets wiser the more you use it.

It will also become familiar with the particular requirements of your brand and keep improving the advice and support it offers.

Features:

• AI-Powered Listening: Stay ahead of the curve with advanced social listening tools informing you about industry trends and audience sentiment.
• Comprehensive Publishing Suite: Plan and preview all your posts from a single, easy-to-use dashboard.
• AI-Generated Captions: Running out of creative juice? Let the AI whip up engaging captions for your promotional posts quickly.
• Engagement Management: This tool allows you to manage all your social media interactions in one place.
• Link in Bio: Create stunning, customizable landing pages to drive traffic from social networks.

Pros:

• AI-Powered Efficiency: Save time and boost your results with AI-assisted scheduling, caption generation, and social listening.
• Scalability: Start for free and scale up as your brand grows, with paid plans offering advanced features.
• User-Friendly Interface: No tech skills? No problem. It’s designed to be accessible to everyone.
• 24/7 Customer Support: Help is always available, with comprehensive support options, including email, social media, and a detailed help center.

Cons:

• Feature Limitations on Free Plan: Advanced AI features are reserved for the paid plans.

4. Audiense

Understanding your audience is crucial in any market.

What if you could gain deep insights that can transform how you promote and grow your social media presence?

That’s the power of Audiense.

This application uses machine learning and sophisticated data analysis to give you a whole new level of audience understanding.

You may create content and marketing strategies that really resonate by using this expertise.

Social intelligence tools and extensive audience segmentation are also included in this platform.

Understanding your audience will help you produce promotions and material that appeal to your target demographic.

Features:

• Advanced Audience Segmentation: Discover social consumer segments based on real behavior, not just what they say about themselves.
• Multi-faceted Audience Discovery: Identify niche groups using various criteria like content engagement, brand connections, and recent activity.
• Social Intelligence Reports: Gain deep insights into your audience’s interests, behaviors, and influences.
• Audiense Connect: Engage with your audience effectively using listening and community-building tools.
• Influencer Identification: Find key influencers within your niche to collaborate with or target for brand promotion potentially.

Pros:

• Deep Audience Understanding: Gain rich, behavior-based insights beyond surface-level demographics.
• Versatile Segmentation: Create highly specific audience groups to tailor your promotional efforts.
• Actionable Intelligence: Turn social data into practical content creation and marketing strategies.

Cons:

• Potential Information Overload: The wealth of data provided might be overwhelming for smaller teams or individual creators.

5. Buffer

Buffer is an all-in-one social media toolkit to help your business grow an audience effectively.

It provides a strong and user-friendly platform that makes managing social media and distributing information easier.

This should be welcome news to social media managers looking to expand their audience.

Buffer simplifies the process of generating, scheduling, and evaluating your social media presence with its AI-powered capabilities and user-friendly design.

The finest aspect?

This platform makes sure the correct people see your material (at the right moment).

The team communication and analytics tools offered by Buffer can also assist in optimizing your marketing plan.

Features:

• Smart Content Creation: Transform your content highlights into engaging posts tailored for each social platform.
• Fresh Ideas On Demand: With a library of content ideas, you’ll never run out of inspiration.
• Optimal Scheduling: Automatically share your content at the best times to maximize engagement, complete with AI-suggested hashtags to broaden your reach.
• Analytics Dashboard: Keep tabs on your social media performance with comprehensive reports, giving insights into what resonates with your audience.
• Team Collaboration: Simplify your workflow with permission levels and approval flows, which is ideal for brands with multiple team members.
• Mobile App: Handle your social media on the go with Buffer’s handy mobile application.

Pros:

• User-Friendly Interface: Buffer’s intuitive design means social media managers of all tech levels can manage their accounts like pros.
• Time-Saving Automation: Automatic posting and scheduling can save you anywhere from 20 to 60 monthly hours on social media tasks.
• Affordable Pricing: With competitive pricing options, Buffer suits individual creators and larger marketing teams.

Cons:

• Limited Advanced Features: While Buffer nails the essentials, it may lack some of the more advanced features in enterprise-level tools.

6. Brand24

Brand24 is a social listening platform at heart.

Businesses can gain significant insights into online interactions taking place across a variety of digital media thanks to it.

Brand24 assists social media managers in remaining ahead of the curve by continuously monitoring 25 million internet sources.

With this data, they can make smart decisions based on:

• what the audience says and
• industry trends.

Assume you have recently started a fresh social media marketing effort.

Brand24 intervenes to assist you in monitoring the reception and discussion of your content on the internet.

Its comprehensive monitoring and analysis tools simplify the process of keeping track of mentions, analyzing sentiment, and finding important influencers.

The outcome is a social media plan that resonates well with your target audience.

Features:

• Real-Time Monitoring: Instantly track mentions of your brand across social media, news sites, blogs, forums, and more.
• Sentiment Analysis: Break down mentions into positive, negative, or neutral to understand how your audience feels about your content.
• Hashtag Tracking: Monitor the performance of your brand-related hashtags, including their reach, engagement, and number of mentions.
• Custom Alerts: Get notifications for specific keywords or trends that matter to your brand.

Pros:

• Data Visualization: Access clear charts and graphs to quickly analyze your online performance.
• API Access: Integrate Brand24 data with other tools in your social media and marketing workflow.
• Competitive Analysis: Benchmark your brand’s performance against competitors in your niche.
• Real-Time Alerts: Instantly stay on top of emerging trends or issues related to your brand.

Cons:

• Limited Historical Data: The focus is primarily on real-time and recent data, which might limit long-term trend analysis.
• Language Limitations: While supporting multiple languages, some advanced features might work best with English content.

7. Ocoya

Are you launching a fresh social media marketing initiative?

Or perhaps you have just finished producing content and want to easily promote it across all platforms?

Ocoya can help with both.

It leverages artificial intelligence (AI) to deliver you the benefits of all these products by combining the features of ChatGPT, Canva, and Hootsuite.

With all of this, it becomes the ultimate AI-powered social media command center.

Features:

• AI Content Generation: Craft top-notch marketing text for social media and blogs in 26 languages
• Smart Scheduling: Schedule content for the best times, planning years ahead if needed.
• Visual Content Creation: Access many customizable image and video templates with AI-powered design tools.
• Automation: Automate your reporting and get AI-driven recommendations on performance and reach.
• Multilingual Support: Reach international audiences by generating content in 26 languages.
• AI-Powered Analytics: Get insights into your social media performance with automated reports and AI suggestions.

Pros:

• All-in-One Solution: Combine content creation, scheduling, and design tools in one place, eliminating the need for multiple tools.
• Time-Saving AI Features: AI can be used for content generation and design, drastically reducing the time spent on content creation.
• Visual Content Creation: Produce professional graphics and videos without needing advanced design skills or separate software.

Cons:

• Over-Reliance on AI: While convenient, AI-generated content might need some human touch to maintain authenticity and brand voice.

There are different types of AI social media tools.

The following are the most common types of tools that can help you reach more people without spending all day creating content:

• Content Idea Generators: When your mind is as blank as your new document, these tools can spark creativity. They analyze trends and popular content to suggest fresh ideas tailored to your niche.
• Scheduling Wizards: Imagine setting up your posts for the week (or even the month) in one go. These tools let you schedule posts across multiple platforms, ensuring your content goes live at the perfect time – even when you’re busy with other tasks.
• Analytics Tools: Understanding your social media performance can be a lengthy task, but not with the right tools. They turn complex data into simple, actionable insights.
• Engagement Enhancers: Keeping your audience engaged can be a full-time job. The right tools help you build interactive elements to stay in touch with followers in real-time. For example, chatbots are a great way to provide instant responses and maintain engagement.
• Influencer Matchmakers: Are you looking to collaborate with influencers? These tools analyze potential collaborators’ reach, engagement, and audience demographics to ensure a perfect match.

Before choosing the right tool, you need to figure one thing out:

What’s currently giving you the biggest headache in your social media world?

Is it:

• coming up with fresh content ideas?
• keeping up with posting schedules across multiple platforms?
• making sense of all those analytics?

Look for an AI program that excels at coming up with content ideas if you find yourself looking at a blank screen all the time.

When author’s block strikes, these resources can come in rather handy.

A tool with extensive scheduling features could become your new best friend if you find yourself posting feverishly at strange hours to maintain your social media presence.

It is now possible to schedule a full month’s worth of postings at once thanks to these features.

Furthermore, for those of you who are uncomfortable when engagement rates and reach are brought up,

AI techniques are available to convert those unsettling figures into stunning, understandable charts.

It will save you a ton of needless labor to go through which tools you actually need and which ones you don’t.

Conclusion

Without AI technologies, social media management is like paddling a boat with just one oar.

You will not succeed in spite of your best efforts.

With the correct AI technologies, you can increase engagement, save time, and streamline your work.

You can position yourself for success by using any of the aforementioned techniques.

Recall that artificial intelligence (AI) in social media is now required, not just a luxury.